We offer a range of services which we can tailor to your needs. This brief overview is designed to give you a flavour of what we can do.
At rb7design we have our fingers in several design-related pies. That's because we believe in the power of an integrated approach to building your brand. Think of it as “joined-up design”, with an overall brand identity as the driving force behind each design decision. By presenting a consistent message across a range of different media, we can help your brand to become recognised and trusted.
Here are a few ways we could help you achieve this goal.
brand development
Brand is a much misunderstood concept, yet it's vital to the success of your business. Many a great product has gone down with a failed company because the brand was an afterthought. Your brand is your DNA and your calling card. It’s what makes you tick and what message you send out. Every time a customer interacts with your business, the experience should reinforce the brand message. When great brand strategy is married to great products or services, you have a winning combination.
Whether you’re starting in a new business venture or you’re thinking of updating your corporate image, we can help. We are happy to undertake all sizes of project, from the development of a brand strategy from scratch through to conducting a “brand audit” to ensure your existing brand strategy is being applied consistently, or designing you a new logo. We can also develop guidelines and templates for you and your staff to use to keep your brand on track on a day-to-day basis.
web design
Even the smallest business needs a web presence these days. More and more people are getting their first impression of a business from the internet. That’s why it’s vital that your website oozes quality – as the saying goes, you never get a second chance at a first impression.
A good website is deceptively simple. You’re drawn in by the attractive design but your attention is held by compelling, relevant content. Ease and clarity of navigation is all-important. How many times have you visited a website and been frustrated that you can’t immediately find what you’re looking for? If that happens, the chances are you’ve given up and gone elsewhere. By choosing rb7design as your web designers, you can be sure your website will work on all levels.
Consideration of your target audience is critical. Does your website need to be a place where people linger or will they want to get in, get information and get out as quickly as possible? Will you need to cater for users with older, slower machines and outdated internet browser software? Should your site be targeted at a particular demographic group? We can help you answer all these questions.
Technical:
Our technical capabilities include: compliance with web standards (including Web Accessibility Initiative – WAI – from W3C); Content Management Systems (CMS); Adobe Flash; XHTML; CSS; JavaScript; PHP; MySQL; XML; Search Engine Optimisation (SEO); e-commerce solutions; domain name registration; website hosting.
print design
While web design may grab the headlines, print design is still very much alive and kicking. We can design for the full range of printed material, from the basics such as business cards, letterheads and compliments slips through to flyers, adverts for press, annual reports, product packaging, point-of-sale (POS) display items, promotional items, exhibition materials – pretty much anything you can think of.
We can either supply print-ready, high-resolution PDF files (or files in a variety of other formats if required) or we can deal directly with either your regular printers or our preferred print partners.
copywriting
Words are powerful. Poorly composed text can leave your target audience bored or fail to convey your message. Even something as small as a spelling error can be enough to give the impression of a company that doesn’t pay attention to detail or quality. Well-written copy, on the other hand, can build your brand, excite and inspire and lead directly to increased sales.
In the case of websites, copywriting is strongly linked to Search Engine Optimisation (SEO – the art of improving your search ranking with companies such as Google or Yahoo!). Content needs to be written such that the keywords users might search for to find your site are strategically placed yet without looking artificial or contrived.
From magazine adverts to flyers, brochures to radio scripts, we can translate your ideas into compelling, well-written copy.
If you have any questions or you'd like to find out more about any of our products or services, please do get in touch.